Heather Ouellette
Online Portfolio
The Ask
Somewhere around my sixth visit to Cabo San Lucas, people started asking me for travel tips. Friends, acquaintances, coworkers, you name it—people had questions about my favorite slice of paradise. I started compiling recommendations in a Word document and emailing it to people who asked for it, but upkeep was a chore and I knew there were more people who could benefit from frequent traveler tips. I created and launched cabofanatic.com in 2018 for two reasons: 1) I got to spend time writing about and looking through photos from my favorite travel destination, and 2) I could share travel suggestions beyond my social circle.
The Goal
My goal is for friends, family, and strangers to have fantastic vacations to Cabo San Lucas, Mexico. I want them to know about the places in Cabo that are too good to miss—and to know what things to avoid.
The Deliverables
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I launched a full website with FAQs, tips, links to favorite venues, and more
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I plan to add a blog with playlists, packing lists, reviews of additional venues, and related content
The Process
To share cabofanatic.com with the world, I:
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Wrote and edited all the copy for each page
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Compiled photos from my personal collection
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Purchased a domain
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Built and designed each page
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Created a Pinterest board to supplement the site content and link back to cabofanatic.com
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Promoted the site via social media
The Results
I'm not focused on traffic for my site. I just want it to be helpful to people who travel to Cabo. So far, the response has been great. I hear from travelers all the time who found memorable meals and resorts thanks to my recommendations.