Heather Ouellette
Online Portfolio
Objective
My mission is to strengthen brands by applying ingenuity and insights to deliver clear, compelling messages to the right audience.
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Philosophy
I believe businesses exist to serve their customers. When you understand their needs, lighten their burdens, and solve their challenges before they've even had a chance to articulate them, your business will be hard to beat. I apply this philosophy to the marketing teams and projects I lead by keeping the audience at the center of every decision.
Hi there!
Welcome to my digital portfolio. I'm an established marketing leader with a knack for brand development, communications, and content strategy. I approach marketing challenges with creativity, integrity, and a dash of Elle Woods' spunk.
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Experience
I lead teams and drive strategies that establish and amplify brands. For me, that includes:
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Driving corporate rebrands
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Creative direction
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Authoring strategic and crisis communication strategies
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Launching internal communications
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Cultivating employer brand and culture messaging
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Establishing and optimizing content-marketing strategies
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Managing process and policy improvement projects
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Writing and editing compelling copy for print, web, social, internal communications, videos, events, and media releases
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Planning and launching websites
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Facilitating email and direct mail campaigns
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Variety fuels me, and I enjoy leading dynamic brand/creative marketing teams. I empower my teams to develop new skills as we solve business challenges together.
Attributes
You're probably wondering "who is this person? Will she fit our team?"
Well, I'm a reliable source of comfort food for office potlucks. I ravenously consume books, podcasts, and documentaries. I live for whale-watching excursions in Cabo. I have an embarrassing amount of brain space filled with throwback song lyrics and movie quotes.
I also have an insatiable appetite for learning and growth as well as a genuine curiosity about how all the pieces fit together in the workplace.
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Check out my résumé, portfolio, and references to see what I've been working on and how I could help your organization elevate your marketing communications.